La posizione del marchio è un elemento fondamentale per il successo di un’azienda. Una strategia di posizionamento efficace consente di differenziarsi dalla concorrenza, comunicare il valore del marchio e giustificare i prezzi. Inoltre, un posizionamento ben definito può aumentare la fedeltà dei clienti, migliorare l’immagine aziendale e creare un’identità riconoscibile che distingue il marchio sul […]
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